By Jeff Neff
The more I learn about city government, the more I believe that things can change for the better for the Altoona rather quickly. For this to happen, city officials should be proactive and smart about seeking opportunities with outside businesses. Here is how I think Altoona City Council can bring in business.
Just recently, N.E.W. Customer Service Cos. Inc. was in the news again for their plans to bring hundreds of jobs to our area to train people how to work at home. Although they are a Virginia-based company, we can benefit from their achievement.
Altoona has the population and capacity for a skyward expansion. But what will cause this expansion? I believe that city council members should research existing business friendly ordinances (especially ones that may have been beneficial to Sheetz, during its rise) and exploit them
Political movements, organization missions, and even shopping sales have something in common: Awareness. Without awareness, people wouldn't know about them.
How did N.E.W. Customer Service Cos. find Altoona? What helped them make the decision to expand into Altoona? These questions need to be answered in collaboration with ABCD Corp. When these questions have been answered, the ordinances determined to be helpful for expanding businesses can then be used as an additional incentive to attract outside corporations.
Getting their attention is another obstacle. A city is like a business. You want it to grow, while keeping its operating costs low at the same time, which is why reaching out to outside resources is important. Presentations and direct talks with business owners as well as press releases and TV commercials in their communities could be greatly beneficial to attracting growing businesses; and increase their awareness of Altoona. With exception to TV commercials, the other options are either cheap or free.
The goal of bringing businesses in isn't abstract or impossible. It's not even an uphill battle. We just need to answer the above questions and see city council implement a genuine effort, along with appropriate departments, to set pending growth in motion. Raise awareness around the country of Altoona's existence, and Altoona can raise its skyline. The only question remaining is: who will take the initiative?